The "Now" and the "What Next"?
Right now, for travel businesses there are two phases to consider in your comms, and wider business strategy… the “Now” and the “What Next?”
Over the past weeks, we’ve been working closely with clients and our media partners to navigate the storm stirred up in our industry by Covid-19 and the necessary lockdown measures put in place by Governments around the world. It’s now clear that rather than awaiting a return to how things were “before”, the travel and hospitality industry needs to prepare for a new normal, a shift in consumer behaviour and essential considerations never before discussed. Forward planning for hotels and travel brands can seem impossible right now, but for small businesses with the head space to start planning your come-back, for when the time is right, we are here to help. That’s why we’re offering one hour mini comms consultancy clinics to small travel businesses and independent hotels to discuss the way forward towards recovery.
Use this time to “get your house in order” and plan for the future. Are there changes you can make to improve your website? Can you start or add to your blog, creating content to boost your website SEO? Written blog content and video content are some of the most powerful ways to improve SEO.
If you’re a UK business, plan how you are going to maximise your recovery for Q3 and Q4 this year when staycations will begin ahead of international travel.
Don’t go silent! Brands and businesses that maintain a voice will be remembered by both the customer and the media - focus on open, honest, human communication and positive, uplifting stories.
The urge to travel will endure - but the way we travel will change - we perceive a shift to a “less, but better” mentality especially when it comes to international travel.
The way you communicate and promote your business will become even more important post Covid-19 as customers become more selective with their travel purchases - put the time in now to plan your strategy, familiarise yourself with travel and lifestyle media, and explore creative partners who may be able to provide future support should you need it.
Whether it’s to discuss the best ways to interact with media now while you’re closed, advice when it comes to growing your exposure when it’s time to reopen, or even just to grill us on PR best practice - email or call us to book in. We’ve also put together a pack of consultancy clinic notes downloadable for free below. Sharing is caring!