LEVEN Manchester and fitness brand ROAR launch partnership
LEVEN Manchester and celebrity-endorsed global fitness brand, ROAR have launched a partnership to offer all hotel guests complimentary access to the ROAR Classes On Demand, the first hotel partnership for ROAR and first lifestyle collaboration for LEVEN Manchester.
The brainchild of triple Olympian, Sarah Lindsay (@ROARfitnessgirl), ROAR is a leading wellness and body transformation brand and the workout choice for many celebrity clients. ROAR Classes On Demand is the online extension of exclusive in-studio classes hosted at the fitness brand’s flagship Kensington site. Upon check-in, LEVEN guests will receive complimentary 30-days access to the digital fitness platform featuring 385+ streamed and live ROAR Classes to use during their stay, then after check out.
Sarah Lindsay, co-founder of ROAR, said: “We are thrilled to be partnering with the amazing team at LEVEN for our first hotel collaboration. We’ve wanted to broaden our reach into the travel industry for some time and the freedom that LEVEN offers guests aligns perfectly with the ROAR ethos of inspiring people to achieve fitness goals, health and wellbeing to live their best life. LEVEN are leading the pack in hospitality by ensuring guests are put first on all levels - now including their fitness. ROAR Classes are especially designed to release endorphins, improve and maintain fitness in a perfectly full-body workout within a 2 metres square space - ideal for completing in a hotel room. I’m excited that this partnership will be the first of many in the future.”
One of Manchester’s most anticipated recent hotel openings, LEVEN Manchester is located on the corner of Chorlton Street and Canal Street, the city’s hottest neighbourhood. Meaning ‘to live’, LEVEN is a brand that has freedom at its heart, to be experienced on a guest’s own terms. This unique partnership with ROAR will allow guests the opportunity to focus on their wellbeing whilst in the hotel and then at home, as well as become part of one of the UK’s most loved fitness communities.
Timothy Griffin, co-founder of LEVEN, comments, “We are delighted to be partnering with ROAR and Sarah Lindsay on this unique partnership. At LEVEN, we are always looking to enhance our guest’s experience and develop partnerships with brands that share our values, allowing guests to experience the LEVEN way of life, in person or virtually’.”
Sarah will be filming unique content for LEVEN guests, introducing them to the concept and platform, helping them to choose the right workouts, depending on fitness levels. The powerful ethos of the brand is simple - ROAR uses progressive weight training principles to get people stronger and achieve the best results. Elite ROAR instructors - and Sarah herself - ensure technique and motivation is optimum at all times. Fitness equipment, including mats and Jordan Fitness dumbbells and kettlebells will be available for guest in-room use.
Every guest booking a stay at LEVEN Manchester, will receive a QR code on arrival to activate 30-days complimentary access to ROAR Classes On Demand, featuring 385+ 30 and 45-minute results-focused metabolic workouts suitable for all fitness levels. Options include high-intensity and beginner weights sessions, full-body metabolic blaster classes and weight-free body resistance training.
LEVEN’s red brick walls and Crittall windows hold a rich history dating back to Manchester’s industrial past. There are four thoughtfully-designed accommodation types: “Life Size” (standard bedroom), “Living Space” (one bedroom suite), “Living Large” (one bedroom duplex Penthouse suite), and “Living The Dream” (two bedroom duplex Penthouse suite). Every room and suite is unique, with sleek interiors, bespoke artwork and furniture, with some rooms fitted with stand-alone bath tubs and kitchens; providing guests with many comforts whether they stay for a day or a year. In 2023, a new restaurant concept will be launching at LEVEN, bringing a new culinary offering and partnership to the hotel experience.